Happy Dad Hard Seltzer is a popular beverage brand known for its easy-to-drink hard seltzer with refreshing flavors. But who owns this growing brand, and what is its company background? Let’s take a closer look.

Founded in June 2021, Happy Dad Hard Seltzer was created by Sam Shahidi, John Shahidi, and Kyle Forgeard. These founders, who are also known for their involvement in the Full Send Podcast, have successfully built a brand that resonates with their audience.

Operating out of Orange County, California, Happy Dad has quickly gained popularity, amassing over 1.5 million followers on social media. The brand’s straightforward approach, offering a regular 12 oz can with simple, refreshing flavors, has struck a chord with consumers.

Despite being a relatively young brand, Happy Dad has achieved remarkable success in a short span of time. It has become one of the top 5 seltzer brands in sales at Total Wine & More. The founders’ previous experiences and connections in the liquor industry have undoubtedly contributed to the brand’s growth.

Happy Dad sets itself apart by offering an easy-to-drink, low sugar, and low carb beverage that is gluten-free. The founders believed in creating a product that they genuinely enjoyed themselves, and it has resonated with consumers.

As the brand continues to expand its presence, Happy Dad has also formed strategic partnerships with influential figures such as Elon Musk, Post Malone, and Snoop Dogg. These collaborations have further elevated the brand’s reach and attracted a wider audience.

Looking ahead, Happy Dad has ambitious goals to solidify its position as one of the top hard seltzer brands in the United States. With its unique flavors, compelling branding, and dedicated founders, the future looks bright for Happy Dad Hard Seltzer.

Key Takeaways:

  • Happy Dad Hard Seltzer was founded in 2021 by Sam Shahidi, John Shahidi, and Kyle Forgeard.
  • The brand operates out of Orange County, California and has gained over 1.5 million followers on social media.
  • Happy Dad offers an easy-to-drink, low sugar, and low carb hard seltzer that is gluten-free.
  • The brand has achieved significant success, becoming one of the top 5 seltzer brands in sales at Total Wine & More.
  • Happy Dad has formed strategic partnerships with influential figures like Elon Musk, Post Malone, and Snoop Dogg.

The Founders’ Journey and Vision

The story behind Happy Dad Hard Seltzer is a testament to the entrepreneurial spirit and vision of its founders. Sam Shahidi, John Shahidi, and Kyle Forgeard, known for their involvement in the popular Full Send Podcast, embarked on a new adventure to create their own beverage brand.

The journey began with their success and influence in the digital realm, where they discovered the power of their online presence. Inspired by their online following, they saw an opportunity to venture into the beverage industry and create a brand that resonated with their audience. And so, Happy Dad Hard Seltzer was born.

The founders’ vision was clear – to convert beer drinkers to hard seltzer while offering a product that appealed to both male and female consumers. They wanted to fill a gap in the market and provide a refreshing alternative that would cater to a diverse range of tastes.

With their previous experiences and connections in the liquor industry, Sam, John, and Kyle were able to efficiently develop and market Happy Dad Hard Seltzer. Their understanding of consumer preferences and emerging trends enabled them to create a product that stood out in a saturated market.

Through their entrepreneurial spirit, vision, and dedication, the founders transformed their online influence into a successful beverage brand. Today, Happy Dad Hard Seltzer continues to grow and thrive, delivering a drink that brings joy and happiness to consumers across the country.

Key Milestones of Happy Dad Hard Seltzer

YearAccomplishment
2021Happy Dad Hard Seltzer founded by Sam Shahidi, John Shahidi, and Kyle Forgeard
2022Surpassed 1 million followers on Instagram
2022Sold over 2.6 million 12-packs
2023Expanded distribution to multiple states

Growth and Success of Happy Dad Hard Seltzer

Despite the challenges of building an alcohol brand and navigating state liquor laws and distribution systems, Happy Dad has achieved remarkable success. According to IRI data, it has become one of the top 5 seltzer brands in sales in the past 52 weeks at Total Wine & More. The brand has experienced significant growth, selling over 2.6 million 12-packs in 2022 and amassing over 1 million followers on Instagram. Happy Dad has expanded to multiple states and plans to continue growing its customer base beyond its initial audience.

happy dad hard seltzer brand ownership

Sales PerformanceInstagram FollowersExpansion
One of the top 5 seltzer brands in sales at Total Wine & MoreOver 1 million followers on InstagramExpanded to multiple states
Sold over 2.6 million 12-packs in 2022Plans for further expansion

Happy Dad’s growth and success can be attributed to its compelling product offering, effective marketing strategies, and strong brand presence. By providing a high-quality and enjoyable hard seltzer, the brand has resonated with consumers and gained a loyal following. With its expansion plans and continuous efforts to engage with its audience, Happy Dad is poised to become a prominent player in the hard seltzer market.

Happy Dad’s Unique Selling Points

What sets Happy Dad Hard Seltzer apart is its emphasis on an easy-to-drink, low sugar, and low carb beverage that is gluten-free. The founders wanted to create a product that they genuinely enjoyed and believed others would love too. They also placed importance on the branding, choosing a logo and overall branding that is simple and timeless. Happy Dad has also successfully leveraged its Full Send Podcast and strategic partnerships with influential guests to expand its reach and introduce the brand to larger markets.

happy dad hard seltzer unique selling points

Unique Selling Points of Happy Dad Hard Seltzer
Easy-to-drink
Low sugar
Low carb
Gluten-free
Simple and timeless branding
Leverages Full Send Podcast and strategic partnerships

Happy Dad’s Geography and Expansion Plans

After its successful launch in California, Happy Dad Hard Seltzer quickly garnered attention and support, making a name for itself in the beverage market. Building on this momentum, the brand has expanded its availability beyond California to other states, with plans for further expansion in the near future.

Happy Dad’s expansion isn’t limited to the United States, as the brand has also announced its intention to expand into Canada, tapping into a new market and reaching even more consumers.

The ultimate goal for Happy Dad Hard Seltzer is to become one of the top three hard seltzer brands in the United States within the next two years, solidifying its position as a leader in the industry.

happy dad hard seltzer geography and expansion plans

Current State Availability:

  • California
  • Additional US states (expansion ongoing)

Future Expansion Plans:

  • Canada
  • More US states

Collaborations and Strategic Partnerships

Happy Dad Hard Seltzer understands the power of collaborations and strategic partnerships in expanding its brand’s reach and appeal. By teaming up with renowned artists, influential influencers, and popular celebrities, Happy Dad has been able to elevate its presence, attract a wider audience, and enhance its brand image.

Some of the notable collaborations of Happy Dad include:

  • Elon Musk
  • Post Malone
  • Druski
  • Dustin Lynch
  • Snoop Dogg

These partnerships have not only provided Happy Dad with valuable exposure but have also helped to further establish the brand’s credibility and authenticity. Each collaboration brings a unique element that resonates with Happy Dad’s target market, contributing to its growth and success.

Happy Dad continues to seek out innovative and exciting collaborations to fuel its expansion and maintain its position as a leader in the hard seltzer market.

happy dad hard seltzer company ownership

Product Offering and Features

Happy Dad Hard Seltzer offers a 12-can variety pack that includes four flavors: Wild Cherry, Lemon-Lime, Pineapple, and Watermelon. Each 12 oz can has an ABV of 5% and is gluten-free with only 1g of sugar and 100 calories. The beverage also includes electrolytes and contains no artificial flavors. The product is designed to provide a refreshing and enjoyable drinking experience.

happy dad hard seltzer brand ownership

Happy Dad Hard Seltzer’s variety pack ensures that you have a taste for every mood. With flavors like Wild Cherry, Lemon-Lime, Pineapple, and Watermelon, there’s something to satisfy every palate. Whether you’re looking for a classic fruit flavor or a more unique twist, Happy Dad has you covered.

Key Features of Happy Dad Hard Seltzer:

  • ABV of 5%: Each 12 oz can of Happy Dad Hard Seltzer packs a refreshing punch with an alcohol by volume (ABV) of 5%. It strikes the perfect balance between flavor and kick.
  • Gluten-Free: For those with gluten sensitivities or dietary preferences, Happy Dad Hard Seltzer is the ideal choice. It offers a gluten-free option without compromising on taste.
  • Low Sugar and Calories: With only 1g of sugar and 100 calories per can, Happy Dad Hard Seltzer lets you enjoy a flavorful beverage without the guilt. It’s a guilt-free indulgence.
  • Electrolytes: Happy Dad Hard Seltzer goes the extra mile by including electrolytes in its formula. It helps you stay hydrated while enjoying a refreshing drink.
  • No Artificial Flavors: Happy Dad takes pride in using natural ingredients and avoiding artificial flavors. Each can delivers an authentic and enjoyable experience.

Happy Dad Hard Seltzer’s commitment to quality and taste is evident in its product offerings. Whether you’re lounging by the pool, hanging out with friends, or unwinding after a long day, Happy Dad Hard Seltzer is the perfect companion for any occasion.

Happy Dad’s Impact on Pop Culture

Happy Dad Hard Seltzer has transcended being just a brand and has become a lifestyle and cultural phenomenon. Through its strategic branding and partnerships with influential figures, the company has captured the hearts of consumers who identify with its values and image. Happy Dad’s apparel line and limited edition collections have not only generated significant sales but have also become coveted symbols of status among its dedicated followers.

The brand’s impact on pop culture is undeniable, as it continues to expand its presence and forge collaborations that resonate with its audience. Happy Dad’s association with influential personalities such as Elon Musk, Post Malone, Druski, Dustin Lynch, and Snoop Dogg has further elevated its standing and connected it with a wider audience. These collaborations have not only increased the brand’s visibility but have also solidified its position as a cultural phenomenon.

Happy Dad’s Impact on Pop CultureKey Points
Branding and Image– Happy Dad has established a strong and consistent brand identity that resonates with its target audience.
– Its clean and timeless branding has caught the attention of consumers seeking a refreshing and relatable image.
– The brand’s dedication to authenticity and quality has set it apart from competitors.
Partnerships and Influencers– Collaborations with influential figures have helped fuel Happy Dad’s rise in pop culture.
– Strategic partnerships with renowned artists, celebrities, and social media personalities have widened its reach and fostered a sense of community among followers.
– These partnerships have introduced Happy Dad to new audiences, fueling its growth and solidifying its position as a cultural icon.
Apparel Line and Limited Edition Collections– Happy Dad’s apparel line has become a highly sought-after fashion statement, embodying the brand’s lifestyle and values.
– Limited edition collections and merchandise drops create a sense of urgency and exclusivity, driving enthusiasm among fans.
– The brand’s ability to seamlessly integrate fashion and culture has contributed to its widespread recognition and appeal.

As Happy Dad continues to expand its presence and collaborations, its impact on pop culture will only grow stronger. By staying true to its vision and connecting with its audience, Happy Dad has successfully positioned itself as a brand that reflects and shapes the cultural zeitgeist. Through its dedication to authenticity, quality, and innovation, Happy Dad Hard Seltzer is set to make an enduring mark on pop culture.

Happy Dad Impact

The Future of Happy Dad Hard Seltzer

As Happy Dad Hard Seltzer looks to the future, Sam Shahidi, John Shahidi, and Kyle Forgeard, the founders of the brand, have set their sights on further growth and solidifying their position as a top hard seltzer brand in the United States. Their dedication to their vision and audience has been instrumental in the company’s success and will continue to drive its growth in the years to come.

Happy Dad’s journey as an independent brand not only showcases the potential for creators and influencers to build successful businesses and brands but also demonstrates the power of staying true to one’s values and audience. With their previous experiences in content creation and connections in the liquor industry, the founders have been able to navigate the challenges of building an alcohol brand and create a product that resonates with consumers.

As Happy Dad Hard Seltzer continues to expand its reach and partnerships, the brand’s influence on pop culture and the beverage industry is set to grow. By leveraging strategic partnerships with influential figures, artists, and celebrities, Happy Dad has been able to connect with a wide audience and create a lifestyle and culture around its brand. This has not only boosted the company’s sales but has also made it a significant player in the market.

In summary, Happy Dad Hard Seltzer, owned by Sam Shahidi, John Shahidi, and Kyle Forgeard, is poised for a bright future. With their ambitious goals, dedication to their vision, and strategic expansion plans, the founders aim to solidify Happy Dad’s position as one of the top hard seltzer brands in the U.S. The brand’s success as an independent business showcases the potential for creators and influencers to make a mark in the beverage industry, while also providing consumers with a refreshing and enjoyable drinking experience.

FAQ

Who owns Happy Dad Hard Seltzer?

Happy Dad Hard Seltzer was founded by Sam Shahidi, John Shahidi, and Kyle Forgeard.

What is the history of Happy Dad Hard Seltzer?

Happy Dad Hard Seltzer was founded in June 2021 by Sam Shahidi, John Shahidi, and Kyle Forgeard. The brand operates out of Orange County, California.

What is the vision of the founders of Happy Dad Hard Seltzer?

The founders of Happy Dad Hard Seltzer aimed to convert beer drinkers to hard seltzer while filling a gap in the market by offering a drink that appeals to both male and female consumers.

How successful has Happy Dad Hard Seltzer been?

Happy Dad Hard Seltzer has achieved remarkable success, becoming one of the top 5 seltzer brands in sales in the past 52 weeks at Total Wine & More. The brand has experienced significant growth, selling over 2.6 million 12-packs in 2022 and amassing over 1 million followers on Instagram.

What sets Happy Dad Hard Seltzer apart?

Happy Dad Hard Seltzer stands out for its emphasis on an easy-to-drink, low sugar, and low carb beverage that is gluten-free. The brand also leverages its Full Send Podcast and strategic partnerships with influential guests to expand its reach.

Where is Happy Dad Hard Seltzer available?

Happy Dad Hard Seltzer initially launched in California and has expanded to other states. The brand also plans to launch in Canada. They strive to become one of the top three hard seltzer brands in the U.S. in the next two years.

What collaborations has Happy Dad Hard Seltzer formed?

Happy Dad Hard Seltzer has partnered with artists, influencers, and celebrities such as Elon Musk, Post Malone, Druski, Dustin Lynch, and Snoop Dogg to elevate its brand’s presence and attract a wider audience.

What are the features of Happy Dad Hard Seltzer?

Happy Dad Hard Seltzer offers a variety pack with four flavors: Wild Cherry, Lemon-Lime, Pineapple, and Watermelon. Each 12 oz can has an ABV of 5%, is gluten-free with only 1g of sugar and 100 calories, and includes electrolytes with no artificial flavors.

What is Happy Dad Hard Seltzer’s impact on pop culture?

Happy Dad Hard Seltzer has become a lifestyle and culture, with its branding and associations with influencers and partnerships making it popular among consumers who resonate with the brand’s values. The brand’s apparel line and limited edition collections have also generated significant sales.

What are the future plans for Happy Dad Hard Seltzer?

Happy Dad Hard Seltzer aims to further grow the brand and solidify its position as a top hard seltzer brand in the U.S., with expansion plans and a dedication to staying true to its vision and audience.

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